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Freshness in every grind: Why whole beans make the difference?

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Quality coffee starts with fresh beans, and nothing preserves their flavor quite like the original airtight packaging. This is why whole bean coffee from Hawaii  is now a hit for those discerning coffee drinkers who want aroma, complexity, and the choice to choose how they start their day. With just a little pre-brewing, those volatile oils and compounds are locked into the bean, yielding a noticeably more flavorful experience. One factor in why these beans are exceptional is the environment where they are grown. The result is a richer, heavier taste of the mineral content in volcanic soil and plenty of exposure to warm yet still cool, gentle temperatures, combined with moderate mornings and evenings soaking in very consistent/stable sunlight, allowing for coffee cherries to mature at a slower pace. This slow maturation also creates flavors that are sweet and balanced, two qualities known to be particularly attractive to fans of whole bean coffee from Hawaii who like their tastes to ...
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The attraction to unroasted coffee for control of flavor and freshness

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With the coffee culture getting more educated, there are now plenty of people who take roasted beans to be their staple & explore unroasted beans once they have a better understanding of the flavors. This trend has brought green coffee beans from Hawaii front and center in discussions of freshness, personalization, and origin-oriented quality concerns. Green beans also provide an exciting opportunity to shape cup profile without the influence of roast flavors, while still maintaining the original character established at the source. The best thing about buying green coffee beans is that you get control. Roasting is where flavor really comes out, and coffee roasters — whether professionals or people at home — can use those green beans to determine how light or dark the final profile should be. This control is particularly beneficial with Hawaiian green bean coffee, where the beans already start with a naturally well-balanced profile due to volcanic soil, highland elevations, and ...
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